Sr Manager Interactive Television
AT&T - New York, New York
Job Summary:
The Sr. Manager Interactive TV will primarily focus on bringing to market dynamic interactive solutions across DirecTV and U-verse TV platforms creating a 2-way conversation between brands and consumers. These advanced TV advertising capabilities leverage on screen overlays and dedicated channels to drive deep consumer engagement beyond a :30 spot. This product centric role will work with AT&T’s ad sales, technology vendors and demand channels to effectively create strategic and results driven interactive ad experiences.
Additional Responsibilities:
- Manage local market product information including pricing and market analysis
- Competitor's offers, market share, advertising, and promotional plans; pricing, distribution mix, sales challenges; unique market advantages, weaknesses, requirements and characteristics
- Work with local market team to understand emerging customer needs and to develop requests for new products or product enhancements including feature adjustments, major account solutions, pricing changes, etc.
- Primary field liaison to HQ Product Management for all elements of the product lifecycle
- Includes ideation, development decisions, business case input, testing and analysis, market launch decisions and on-going local support for product marketing
- Supplement training efforts to ensure sales teams are fully knowledgeable and able to sell AT&T's wide array of technology products and services
- Responsible for local CPE testing/trialing and recommendation for acceptance as well as go-to-market plans
- Serves as interface with local network teams on all aspects of product marketing
- Ensure sales channel coordination and that all channels are considered appropriately for each promotional program
- Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product
Required Qualifications:
- Five years experience in product life cycle management required
- Strong analytic and fact-based decision-making skills
- Proven ability to translate ideas and vision into product definition and requirements
- Proven ability to launch and support ideas and vision
- Proven ability to work on and track multiple projects simultaneously
- Proven ability to successfully partner with other organizations including technology, go-to-market, and device teams
- Strong written, verbal and oral presentation skills
- Strong strategic thinking skills
- Working knowledge of assigned product(s), company functions, marketing and/or service policies and procedures and excellent communication.
- Proficiency in PowerPoint, Excel, Word and other standard office computer applications
Desired Qualifications:
- Six or more years experience in product lifecycle management
- Experience in wireless services, data, and / or high tech industry--messaging experience
- Ability to anticipate risks and devise contingencies to manage them
- BA in Marketing or Business preferred
Posted: 30+ days ago
About AT&T
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed Internet and smart solutions for people and businesses. That’s why we stand alone as a fully integrated solution provider.... more
