Sr. Manager – Digital Sales Operations

AT&T - New York, New York

Sr. Manager – Digital Sales Operations

 

Job Responsibilities:

• Subject matter expert on all digital properties (Tv Everywhere, STB VOD,Cross Screen etc) within the suite of AdWorks Products
• Leverage knowledge of digital ad technology and programmatic landscape to maximize ad sales revenue
• Utilize intelligence and business expertise in the digital sectors to inform decision making, account optimization and internal strategy
• Strategize with Business Analytics to ensure successful outcomes of digital and cross screen campaigns
• Strategically work with sales to best maximize digital inventory across multiple products
• Partner with Product and Operations teams to vet, roll out and operationalize new and existing digital products and processes with sales needs in mind
• Work with Product teams to leverage digital expertise to help define Adworks future
• Collaborate with TV counterparts to effectively cross-package suite of AdWorks products
• Facilitate Cross Screen execution of Ad campaigns for Ad Sales
• Work with closely with internal and external groups to troubleshoot issues that may arise
• Assist sales and planning in accurately forecasting digital campaigns
• Provide high level reporting to management on CPM’s, Inventory and revenue and recommendations on yield optimization
• Monitor and adjust campaign pacing on a weekly basis to achieve client goals
• Knowledge of freewheel and DFP a plus

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Posted: 30+ days ago

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