Lead eCommerce Online Marketing Manager
AT&T - New York, New York
AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.
The AT&T Digital Marketing Group is looking for an experienced and analytical candidate to focus on our search engine marketing initiatives. AT&T is a global leader with annual revenue of $146.8 billion, #10 on Fortune 500 list and second among the top paid media spenders.
As our Lead Marketing Manager, you will play a critical role in supporting campaign strategy and goal tracking for both the Mobility and TV/Broadband search programs. You’ll collaborate with internal and external teams to hit performance targets and identify areas of opportunity within the space. Additionally, with a strong knowledge of SEO strategy, you’ll help to ensure paid and organic initiatives are aligned.
You’ll have the opportunity to work in a nimble and analytical fashion across several large-scale accounts.
The successful candidate will:
- Manage large budgets and complex search initiatives from strategic set-up to performance analysis
- Collaborate with internal teams and stakeholders to ensure search campaigns are on strategy with business goals and targets
- Translate business goals into search activations
- Identify areas of opportunity – both low-hanging fruit and long-term wins
- Develop relationships with external partners and agencies
- Demonstrate expertise across both SEM and SEO, specifically staying up-to-date on industry trends and best practices
This is the type of background that will get you noticed:
- 5 years of Search experience
- Bachelor’s Degree in Marketing, Advertising, Communications, or related discipline preferred
- Proven track record of successful SEM strategy and implementation
- Excellent knowledge of SEO content audits (technical audits a plus)
- Experience with Analytics tools (Google Analytics, Webtrends, and Adobe)
- Experience with Bid Management Platforms (Kenshoo)
- Experience with 3rd party tracking (DCM, Atlas)
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V
Posted: 30+ days ago
About AT&T
At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed Internet and smart solutions for people and businesses. That’s why we stand alone as a fully integrated solution provider.... more
