Job Summary: The Product Manager Advertising Product Innovation will primarily focus projects on bringing to market true TV and digital solutions across AT&T’s owned and operated inventory as well as partner inventory. AT&T is well positioned as the largest pay TV provider in the US and one of the largest mobile carriers to lead the market in cross screen advertising. This role will work with AT&T’s ad sales, business development, inventory partners and vendors to effectively drive audience based sales across screens informed by data.
Overall Purpose: Evaluate vendor products from a technical point of view. Work with Project managers ensuring the completion of projects. Performs technical product work focused on new external or internal AT&T initiatives to increase advertising inventory. Typically manages concepts from ideation through intake (formal launch step). The incumbents are responsible for meeting the requirements by technical review skills, tools, and techniques to manage the initiative’s scope, quality, technical merits, research and risk.
Key Roles and Responsibilities:
Partners with Business Development, strategy, and Digital and TV product teams to pursue new, innovative solutions and aids in the vetting process, value proposition and readies project documents for moving forward to an end-to-end project
Must have a strong background in development i.e., Java, C, and C
Ideal candidate will have worked with an advertising or cable company
Leads cross functional teams to complete projects or program deliverables within allotted timeline and budget
Identifies key internal/external stakeholders necessary for project completion and develops overall strategy for executive of high value projects/program
Defines scope and objectives, guides activities including delegating tasks to team members, identifies resources, and establishes master timeline for deliverables
Works with external vendors and internal stakeholders to champion project(s) across the entire organization
Develops detailed work plans, schedules, estimates, resource plans, and status reports
Conducts review meetings and is responsible for tracking and analysis
Ensures adherences to quality standards and reviews deliverables
Manages the integration of vendor tasks and tracks and reviews vendor deliverables
Provides technical and analytical guidance to project team
Recommends and takes action to direct the analysis and solutions of major problems
Communicates to client/vendors/leadership
Education: Prefer Bachelor of Computer Science degree or equivalent experience. Prior industry experience (agency or operator) desired
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