Consumer Insights Analyst, Gucci
Kering - New York, New York
Role Mission
The Consumer Insights Analyst role is responsible for integrating and analyzing data from multiple quantitative as well as qualitative sources, being capable to interpret the outcomes and support the taking of strategic business decisions. The individual’s main area of focus shall support the Consumer Management and larger Retail teams. This role will also gain exposure to areas of the company including but not limited to brand experiences, multi-channel marketing, clienteling, marketing and communications, MIS, merchandising, operations, legal, strategy & business planning, training, and the executive team. This role will also have the possibility of managing junior analysts.
Key Accountabilities
- Primary responsibilities include transforming data into actionable client-centric business intelligence through the use of query and reporting tools
- Perform hands on analysis of customer data using tools within Microstrategy to access data and deliver customer insights that shape and support practical strategic initiatives in retail, operations, and marketing
- Support the Consumer Management and larger Retail teams with behavioral and demographic analysis of the customer database, identifying: key customer insights, critical client target groups, and performance analyses of clienteling and marketing initiatives
- Develop insights and strategies to measure, analyze and drive customer acquisition, retention and reactivation
- Work with global and regional cross functional teams to support business objectives:
- Special Events
- Advertising
- Public Relations
- MIS
- Merchandising
- Operations
- Legal
- Strategy & Business Planning
- Training
- Executive Team
- Work directly with Retail network to ensure understanding, adoption, and execution of Customer Insights data intelligence
- Work with global teams to analyze and report regionally on global client-centric KPIs and key reports
- Perform customer segmentation analytics
- Execute weekly/monthly/quarterly standard reporting and lead the development of custom reporting and dashboards, identifying further KPIs to help drive the business
- Ensure processes, tools, and documentation are in place to support efficient and consistent customer analysis across teams
- Deliver Trainings and presentation to other functions and in store retail teams
- Support Senior Manager in:
- Translating findings into clear, easy-to-understand insights, communicating verbally and visually through compelling written documents
- Succinctly but effectively presenting and articulating the business value of complicated analyses to a diverse group of users
Position Requirements
- Bachelor’s degree in Computer Science, MIS, Statistics, Marketing or Economics
- 3 years of experience in CRM, Database Marketing, Customer Analytics, or Merchandise Planning
- Previous retail and/or ecommerce experience preferred
- Strong technical, analytical and statistical competencies required, with a strong working knowledge of retail math and Excel
- High level of expertise with Business Intelligence tools such as Microstrategy, Business Objects, Cognos etc. with experience writing and tuning SQL queries in an online or offline environment
- High level of expertise with CRM systems, Oracle, Siebel, Acxiom etc.
- Experience working with web analytics tools preferred but not mandatory: Google Analytics, Coremetrics, Omniture, etc.
Core Competencies
- Extremely detail oriented
- Excellent written, verbal and presentation skills. Can effectively communicate rationale to senior management
- Exposure to project management skills, change management, business process redesign principles, tools and techniques a plus
- Self-motivated with a positive attitude and willingness to learn
- A collaborative team player who enjoys working in a cross-functional team environment.
- Ability to effectively manage junior team members
Posted: 30+ days ago
About Kering
Who we are Kering is a growing Group of 20 high-profile, profitable brands that create apparel and accessories for the luxury and sport & lifestyle markets. Luxury: Gu... more
