Sr Product Marketing Mgr

Senior Manager, Product Marketing

The Senior Manager, Product Marketing will play a leading role in bringing to market innovative advertising products across AT&T AdWorks’ digital, TV, and cross-screen platforms.  This individual will be responsible for rolling out products to sales including developing collateral, training and assisting with sales pitches.   This individual will work closely with a cross-functional team comprised of product, operations, sales, and research/business analytics.

Team building and problem-solving skills are critical, as is a thorough understanding of the advertising and media industry.

Responsibilities include, but are not limited to:

• Develop go-to-market strategy in support of new advertising products
• Lead cross-functional launch initiatives to drive internal and external readiness and successful adoption of new products and features

• Collaborate with research to distill data into insights that can inform the overall story and messaging to provide value to our clients

• Gather marketplace intelligence for competitive landscape analyses to inform sales and enhance product roadmap.

• Develop sales collateral

• Lead sales training workshops and reviews

• Create content and manage intranet, sales app, and newsletter executions

• Top notch presentation and communication skills to be able to convey complex products in an easily understandable way
• Proficiency within PowerPoint, Excel, and Word with a high level of aesthetic and organization
• Strong attention to detail in a fast-paced, multi-task necessary environment
• Proven skills in project management and ability to prioritize competing interests while driving towards overall success
• Comfortable working in a cross-functional environment to ensure work gets done efficiently
• Knowledge and understanding of digital media, programmatic, advanced TV, and the advertising ecosystem